Mumbai 2008: Haymarket SAC Publishing announced the launch of the Indian edition of its Successful Gadget Magazine – STUFF. STUFF is currently the best-selling Gadget Magazine in the World and the 6th biggest-selling Men's Monthly in the UK. The editorial content in STUFF is presented in a very unique & opinionated way with first tests, exclusive news, authoritative reviews and the Top 10 of everything buyer's guide. STUFF sells about one million copies a month worldwide. It is in fact said to be the iPod of Magazines - beautifully designed, simple to use and uniquely desirable.
The inaugural issue will have the hot & sizzling Malaika Arora Khan gracing the Cover. This issue will hit the Stands in December 2008 & is priced at Rs. 100/-. Another exciting factor is the launch of the NANO version of the magazine with the Inaugural issue. This means that, with your standard size edition you get a miniature version of the same magazine; so you can choose what suits you best! This is also the first time any publishing house in India is introducing this concept, which has been a hugely successful and accepted format internationally. You could rather buy both just for the excitement of buying something that is so uniquely different & tiny. So, you’ll have all your latest gadgets crammed into one little handbag-sized wonder.
STUFF – India will include various categories covering 60% - Technology, 15% - Luxury / High End / Fashion Accessories, 10% - Sports Technology, 5% - Sports Apparels, 5% - Adventure Stories / Whacky Stories & 5% - Home Appliances. The initial UK to India Editorial content ratio would be UK : IND 70:30 (% first six months) & will eventually move to – UK : IND 40:60%. The magazine will target 99% readership from Men in the age group of 18 to 40 years living in Urban Indian & having access to the latest technology.
Some key stories in this issue include;
‘Greatest Gadgets of 2008’ – Stuff picks the best gadgets for you across every category. The definitive guide to spending your cash wisely.
‘dB Drags’ – Showcasing the in-car entertainment systems that come as standard equipment in today’s top sedans. Cut out the noise and soak in the sounds.
‘Go Figure’ – Action figures like you’ve never seem them before. From the dark clutches of Batman to the webbed world of Spiderman, you’ll wonder why you ever grew up!
For further details visit: www.haymarket.com
PR Contact: Planman ICPAR : Diana @ 9819576890 / Pankti @ 9920906076
About Haymarket Group: Haymarket has its heart and soul in publishing and media. Founded half a century ago, Haymarket’s unrelenting focus on the quality of their products and people, has been the key to the Group’s success. Haymarket serves a broad spread of markets, from sport to medicine, from technology to town planning; covering consumer, business and customer
media, along with exhibitions and live events. Some of the Group magazines Published in India are Autocar, Campaign India, What HiFi?, What car? and many more. Haymarket has a Global reach, with expert Media Teams in 27 offices and eight countries, including China, the USA, India and Europe. Haymarket is also the largest horticultural publisher in Germany, and a major force in the US medical publishing scene. In the UK, Haymarket’s original home, you’ll find them in sectors as diverse as Sports, Advertising, Fashion and Business Management.