Wednesday, December 31, 2008

Eat Sweets & Go On a Diet ...says Sanjeev Kapoor

This New Year Go On a Diet and Still Eat Sweets

Says Celebrity Chef Sanjeev Kapoor on the launch of new Natura Diet Sugar

Mumbai, 30th December 2008: Is your New Year resolution this year to cut down on calories? This year, make resolutions you can keep, sweets no more remain resistible as India's master chef Sanjeev Kapoor brings irresistible solutions for you. Now you can on a diet and still eat sweets without having any second thoughts, with Natura Diet Sugar in your favorite cakes, mithais and desserts!

Celebrity Chef Sanjeev Kapoor today introduced the mantra of indulging in sweets and yet makes it healthy at a discussion on simple tips on how to keep your New Year resolution healthy, organized by Sugar Free Natura.

Speaking on the occasion Chef Sanjeev Kapoor said, "People always expect me to come up with new and innovative solutions for a healthy lifestyle; with Natura Diet Sugar you can add sweetness in your life, without adding the harmful calories of sugar. The most important part of it being that it's as simple as replacing one cup of sugar with one cup of Natura Diet Sugar!" In continuation to this, he further added that, "India is a diabetic capital of the world, with over 40 million cases in the country. We need to look at solutions which can let all diabetics and well as health and fitness conscious consumers enjoy the sweets and desserts without feeling guilty! What a better way to stay on diet, this coming New Year and yet enjoy sweets."

Mr. Ganesh Nayak, Executive Director, Zydus Cadila said, "As a market leader with over 80% market share in the sweetener market, we have always been setting new trends and looking at newer ways to help the health and wellness conscious customer lead a healthier lifestyle without having to make stifling choices. Sweets are an essential part of any celebration and this year one can ring in the new year resolution 'Meetha bhi, Diet Bhi' with Natura Diet Sugar which can be easily used in recipes to prepare sugar free desserts."

The Consumer Business of the Zydus Group

Zydus Cadila is a fully integrated, global healthcare provider, with strengths all along the pharmaceutical value chain. With a core competence in the field of healthcare, Zydus Cadila provides total healthcare solutions ranging from formulations, active pharmaceutical ingredients and animal healthcare products to cosmeceuticals.

The Consumer Business of the group aims at promoting the concept of 'healthy living' by offering healthier choices to the consumer and by helping meet evolving needs in dietetic/health foods and personal care. It aims to empower individuals to take increasing responsibility for one's health by adopting healthy dietary habits and lifestyles. The group markets products under two major groups – the Sugar FreeTM and the EverYuth range.

The overall market size of the sugar substitute category is around Rs. 70 crores, wherein Sugar Free is the leader in the market with about 80% market share.

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