Vikram Bhatt's ASA Films besides producing films has now also diversified thier business interest and ventured into music andlaunched their own music company. The ASA Films banner was launchedwith great fanfare, Mumbai Salsa being their debut venture. Thier second film 1920 struck gold at the box-office.The ASA motto is: From Conception to Exhibition. The firm believe that it is only perfect coordination and pre-production values thatdetermine the quality of a film. "Until and unless these two aspectsare not in place there can be no quality film making," said Vikram.Besides music releases of films made under the ASA banner, the companyis also open to cut albums of films made under other prominentproduction houses. "We are also open to cut private albums of talentedsingers and music directors," Vikram said.