We are currently working on Desitara.com. Desitara is a platform for the youth to come and express their creativity. In India there is a whole lot of talent that is desperate. There are so many reality programmes on TV with focus only on 3 genres i.e. singing, dancing and acting. There is so much of talent in other fields which no one takes notice of. The idea is to celebrate that talent and give them that platform to showcase that talent. There is no bar of age, sex, national boundaries in here.
Desitara.com is much beyond being just a mere talent website. They want to create a portal where the talent base is so strong that people can search for a specified talent as per their choice eg - Juggler, in Mumbai, with 3 years of experience, age group of 14-18, male etc similarly for other talents. The idea is to centralize the talent bank and leverage the talent bank.
They have also built in a gratification angle to this talent by;
a) Giving chance to this talent in our in house movie productions
b) Tie up with other production houses
c) Tie ups with acting schools.
d) Music contracts etc.
e) Opportunity to be picked by other agencies.
f) Opportunity to perform in our own events.
We have Mr. Aman Shahpuri (Sales and Marketing Head) who would like to further talk to you on the same. Please let me know if this interests you and we could do a nice story around this…
'Times Red Cell & Times Grey Cell'
Bennett, Coleman & Co. Ltd.,
Ground Floor, The Times of India Bldg.,
Call: 91-22-66353636, Extn:5634