Wednesday, December 31, 2008

IIFW's Masterclass a grand evening

Black & White brings alive the Unbelong magic with IIFW's Masterclass

Black & White, premium Scotch whisky brand from Diageo India, in association with Indian Independent Filmmakers Worldwide (IIFW), a global alliance of independent filmmakers, presented Masterclass, a one-on-one interaction between respected filmmakers, Sudhir Mishra and Mira Nair, at The Blue Frog. Sudhir Mishra had a tête-à-tête with Mira Nair on her vision and film making techniques, helping the audience understand what makes Mira and her films unique. Mira spoke extensively about her professional and personal journey as a director, while also discussing the stellar performances by various actors that she has worked with. The interview was followed by an interesting Q&A session between Mira Nair and the audience.
The event had film ethusiats like Ketan Mehta ,Deepa Sahi ,Rachna Shah,Pravin Dabbas,Kaizad Gustad,Sanjay Chhel ,Smitha Gondkar, Raj Zutshi ,Prashant Narayanen,Soumya Tandon,Jaanu Barua

The Black & White IIFW's Masterclass, will be held once every month at The Blue Frog and Telecast on NDTV Lumiere in the following month produced and directed by Tarun shani of XL Media . It is aimed to present an unforgettable and inspirational experience of witnessing a "Master" filmmakers share their lives, craft and thoughts with live audience full of film enthusiasts, filmmakers and students of cinema. IIFW is an association of filmmakers dedicated to promote, support and nurture the spirit of independent cinema by Indian filmmakers worldwide.

Asif Adil, Managing Director, Diageo India, "The 'Unbelong' platform is the essence of Black & White and was beautifully exemplified by this Masterclass property as it brings together and explores exemplary talents from the world of filmmaking all under one roof. Black & White has a distinct place in the consumer's mind and we would like to continue providing such novel platforms to retain this positioning". In the past Black & White has brought to India globally renowned artists such as the acclaimed jazz legends Herbie Hancock and Wayne Shorter, as well as 'The Mentalizer' and Gavin Hooper who provided mind-blowing performances with his psychic powers. Anoushka Shankar as well as Amaan and Ayaan Ali Khan have been part of Black & White concerts and with their music and personality have brought alive the 'Unbelong' spirit.

Black & White encourages you to drink responsibly

About Black & White-Black & White is a traditional blended Scotch whisky created by James Buchanan. It is the marriage of the key malts Dalwhinnie, Clynelish and Glendullan that gives the blend its distinctive taste. Smooth and mellow to the palate, this premium Scotch whisky is a global favorite among young adults.

About Diageo-Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wine and beer categories. These brands include: Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, and Beaulieu Vineyard and Sterling Vineyards wines.Diageo is a global company, trading in over 180 markets around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, its people, brands and performance, visit us

NDTV Lumiere is the first movement of its kind that aims to meet the long-existing need of film enthusiasts. It is focused on bringing the best of world cinema to India and making it available across multiple platforms such as a 24 hour TV Channel, theatrical releases, home video, on-ground events as well as on internet. With a range of titles handpicked from over 35 different countries, our movies reflect a wide range of cultures, and varied styles of film making. Through our multi-platform release approach,


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