Wednesday, April 29, 2009

Saragama undertakes project for Deccan Chargers

Saregama undertakes project for Deccan Chargers

"This landmark project undertaken by Saregama India Limited for Deccan Chargers (owned by Deccan Chronicle) is a unique one. This is a first-of-its-kind association where a music label has created content for a team in IPL ’09 - one of the biggest events of the year.

The Deccan Chargers stand for aggression, power and dynamism and it is this sprit that their anthem tries to capture. Sung by Shaan in his power-packed voice, composed by Shamir Tandon with lyrics penned by Virag Mishra, the track is a spirited expression of what the team stands for. The anthem features in a specially compiled album titled ‘Rock with the Chargers’ alongwith other pulsating, popular dance numbers.

The album has been launched in the market and is available across major music stores in the country.

The album is available across major music retail stores in the country and is available for download as CRBTs (caller ring back tones) and ringtones on all telecom operators through WAP.

One can also watch and download the video promo of the track with the players in action, or simply download player pictures as wallpapers. The track is also made available to various radio partners for airplay during prime time.

This is a classic example of how two unique media interest groups can join hands in offering complete entertainment. Saregama has known to have pioneered several projects in the past and this initiative only shows their consistent approach to represent the youth and stay in-sync with music that is topical and contemporary."

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