Saturday, May 2, 2009

"Taj Tareef Award " for Legendary Javed Akhtar

Taj Enlighten Film Society to felicitate the legendary Javed Akhtar With ‘Taj Tareef Award’

Brooke Bond Taj Mahal, India’s premium tea brand in association with Enlighten Film Society, today conducted a workshop on the art of scriptwriting with India’s legendary lyricist and writer Javed Akhtar. Javed Akhtar, respectfully referred to as Javed Saab needs no introduction as he has won the hearts of many connoisseurs of movies with his soul stirring poetry, catchy lyrics and unforgettable screen plays. It’s his undeniable genius that made him a unanimous choice for the ‘Taj Enlighten Tareef Award’

The workshop that took place at Red Lounge, Cinemax Versova concluded with a personal tête-à-tête between Javed Saab and the audience, where he shared his experiences and insights on Indian Cinema, screenplay and his journey so far. After which Javed Saab was felicitated with the ‘Taj Enlighten Tareef Award’ by Anjum Rajabali (of Pukar and Legend of Bhagat Singh fame) and Vikram Grover, Category Head – Beverages, Hindustan Unilever Limited.

As a brand, Brooke Bond Taj Mahal has always been associated with people who demonstrate excellence in their craft, whatever it may be - a value that the brand embodies in all that it does. With Taj Enlighten Awards, Taj Mahal endeavors to bring alive the brand belief of ‘Tareef to hogi hi’ by acknowledging the efforts made by Javed Akhtar towards the changing face of Indian Cinema.

Javed Akhtar is known for distinct cinema and his work has been appreciated many a times with awards like national awards, filmfare for movies like Lagaan, Border and Jodha Akbar. He has also been awarded with Padma Shri by the Government of India in 1999 and received the Padma Bhushan in 2007.

Speaking on the occasion Javed Akhtar said, “I am truly delighted by the initiatives undertaken by the Taj Enlighten Film Society. They are not only appreciative about good cinema but also take the efforts of revive the magic of world cinema and allow its audience to experience it. The society’s concerted effort to hone skills of budding scriptwriters is commendable.”
Commenting about Taj Mahal’s association with the Enlighten Film Society and its initiative, Vikram Grover, Vice President – Beverages, Hindustan Unilever Limited said, “Javed Saab’s work stands for romance, intellect and aesthetics. His versatility as a lyricist, screenplay writer and poet has won him various awards and accolades but more importantly the hearts of millions. We at Taj Enlighten Society offer a platform to recognise excellence in the world of cinema.”

He further added, “Over the years, Brooke Bond Taj Mahal has always provided its consumers a reason to get acknowledged for their distinctive achievements in keeping with our tradition, we consider ourselves privileged to present the ‘Taj Tareef Award’.”

The Taj Enlighten Film Society showcases highly acclaimed world cinema to its audiences on Sundays at Cinemax and Big cinema that promise to give its audiences the best experiences.

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